#richmkt12 market positioning question due 24 apr

Please answer the following questions on market positioning:

  1. List the first brand name that comes into your mind when you think of the following categories:  cereal, watches, athletic shoes, soft drinks, hamburgers, chocolate bards, juice, bottled water, casual pants, and sunglasses. (10 MARKS)  Explain why you think you names these brands first.  Give 3 reasons. (3 MARKS)
  2. List two products or services to illustrate each of the five types of positioning named in your notes (Long Term, Relevent, Price, Clear and Coherent and Distinctive).  (10 MARKS).  Select 5 products that you know well, and describe the type of positioning that each product has.  Explain the reasons for your judgment for each one (10 MARKS)
  3. Select a product or service that has no position in the marketplace.  How does it establish a place in the market.  What would be a good position for it and why do you think this?  (5 MARKS)