Please answer the following questions on market positioning:
- List the first brand name that comes into your mind when you think of the following categories: cereal, watches, athletic shoes, soft drinks, hamburgers, chocolate bards, juice, bottled water, casual pants, and sunglasses. (10 MARKS) Explain why you think you names these brands first. Give 3 reasons. (3 MARKS)
- List two products or services to illustrate each of the five types of positioning named in your notes (Long Term, Relevent, Price, Clear and Coherent and Distinctive). (10 MARKS). Select 5 products that you know well, and describe the type of positioning that each product has. Explain the reasons for your judgment for each one (10 MARKS)
- Select a product or service that has no position in the marketplace. How does it establish a place in the market. What would be a good position for it and why do you think this? (5 MARKS)